02 / The challenge
Research created conversation—but not lasting momentum.
Readouts generated curiosity and meaningful discussion. After the meeting, however, findings disappeared into decks, notes, and video clips. What resurfaced depended on memory, convenience, or which insight happened to attract a leader’s attention.
Could not independently learn what we knew.
There was no reliable starting point for understanding users or past studies.
Asked me to reconstruct the evidence.
I searched old decks, notes, and clips whenever a product area returned.
Risked repeating work—and losing influence.
When evidence was difficult to retrieve, it was less likely to shape a decision.
The strategic risk




