._section_19ia8_1{--kd-ink:#221c1b;--kd-paper:#fcfaf6;--kd-paper-deep:#f3ece5;--kd-coral:#e99a95;--kd-coral-dark:#a65d59;--kd-coral-pale:#f3d6d3;--kd-muted:#6c625f;background:var(--kd-paper);color:var(--kd-ink);font-family:var(--portfolio-font-sans,Arial, Helvetica, sans-serif);scroll-margin-top:5rem;overflow:hidden}._section_19ia8_1 :where(h1,h2,h3){overflow-wrap:anywhere;-webkit-hyphens:auto;hyphens:auto;max-inline-size:100%}._heroShell_19ia8_23,._contentShell_19ia8_24{width:min(100%,76rem);margin:0 auto;padding-inline:clamp(1.25rem,5vw,5rem)}._heroShell_19ia8_23{padding-block:var(--portfolio-space-section)}._hero_19ia8_23{grid-template-columns:minmax(0,1.18fr) minmax(16rem,.82fr);align-items:center;gap:clamp(2.5rem,5vw,5rem);min-height:min(40rem,100vh - 5rem);display:grid}._heroCopy_19ia8_42{z-index:1;position:relative}._eyebrow_19ia8_47,._sectionNumber_19ia8_48,._decisionNumber_19ia8_49,._cardLabel_19ia8_50{color:var(--kd-coral-dark);letter-spacing:.14em;text-transform:uppercase;margin:0;font-size:.72rem;font-weight:800;line-height:1.4}._status_19ia8_60{color:var(--kd-coral-dark);letter-spacing:.08em;text-transform:uppercase;border:1px solid #c54e4859;border-radius:999px;align-items:center;gap:.5rem;margin:1.5rem 0 1.2rem;padding:.55rem .8rem;font-size:.67rem;font-weight:800;display:inline-flex}._status_19ia8_60:before{content:"";background:var(--kd-coral);border-radius:50%;width:.45rem;height:.45rem}._hero_19ia8_23 h1{max-width:10ch;font-family:var(--portfolio-font-display,Georgia, "Times New Roman", serif);font-size:var(--portfolio-display-xl);letter-spacing:-.065em;text-wrap:balance;margin:0;font-weight:400;line-height:.94}._lede_19ia8_94{max-width:42rem;color:var(--kd-muted);text-wrap:pretty;margin:1.4rem 0 0;font-size:clamp(1.05rem,1.5vw,1.25rem);line-height:1.75}._projectMeta_19ia8_103{margin:var(--portfolio-space-component) 0 0;border-top:1px solid #221c1b2e;grid-template-columns:repeat(2,minmax(0,1fr));gap:1.2rem 2rem;padding-top:1.4rem;display:grid}._projectMeta_19ia8_103 div{gap:.45rem;display:grid}._projectMeta_19ia8_103 dt{color:#8a7d78;letter-spacing:.1em;text-transform:uppercase;font-size:.64rem;font-weight:800}._projectMeta_19ia8_103 dd{margin:0;font-size:.86rem;line-height:1.5}._heroVisual_19ia8_131{background:var(--kd-coral-pale);border-radius:45% 45% 1.5rem 1.5rem;justify-items:center;margin:0;padding:clamp(2rem,6vw,5rem);display:grid;position:relative}._phoneHalo_19ia8_141{aspect-ratio:1;background:#ffffff7a;border-radius:50%;width:70%;position:absolute;top:12%}._heroVisual_19ia8_131 img,._heroVisual_19ia8_131 figcaption{z-index:1;position:relative}._heroVisual_19ia8_131 img{filter:drop-shadow(0 1.8rem 1.6rem #532b2838);width:min(100%,16.3rem);height:auto;display:block}._heroVisual_19ia8_131 figcaption{color:#785652;letter-spacing:.08em;text-align:center;text-transform:uppercase;margin-top:2rem;font-size:.68rem;font-weight:800;line-height:1.5}._challenge_19ia8_174,._research_19ia8_175,._setback_19ia8_176,._decisions_19ia8_177,._finalExperience_19ia8_178,._outcome_19ia8_179{padding-block:var(--portfolio-space-section)}._challenge_19ia8_174{background:var(--kd-coral-pale)}._sectionIntro_19ia8_187{grid-template-columns:minmax(10rem,.55fr) minmax(0,1.45fr);align-items:start;column-gap:clamp(2rem,7vw,7rem);display:grid}._sectionIntro_19ia8_187 ._sectionNumber_19ia8_48{grid-column:1;padding-top:.6rem}._sectionIntro_19ia8_187 h2{max-width:14ch;font-family:var(--portfolio-font-display,Georgia, "Times New Roman", serif);font-size:var(--portfolio-display-lg);letter-spacing:-.055em;text-wrap:balance;grid-column:2;margin:0;font-weight:400;line-height:1}._sectionIntro_19ia8_187>p:last-child{max-width:42rem;color:var(--kd-muted);text-wrap:pretty;grid-column:2;margin:1.35rem 0 0;font-size:clamp(1rem,1.4vw,1.18rem);line-height:1.8}._audienceCards_19ia8_221{background:#221c1b2e;border:1px solid #221c1b2e;grid-template-columns:repeat(2,minmax(0,1fr));gap:1px;margin:clamp(4rem,8vw,7rem) 0 0;display:grid}._audienceCards_19ia8_221>div{background:var(--kd-paper);min-height:18rem;padding:clamp(2rem,4vw,4rem)}._audienceCards_19ia8_221 h3,._tradeoff_19ia8_237 h3,._reflectionGrid_19ia8_238 h3{font-family:var(--portfolio-font-display,Georgia, "Times New Roman", serif);letter-spacing:-.04em;margin:1rem 0 1.2rem;font-size:clamp(2rem,3.5vw,3.3rem);font-weight:400;line-height:1}._audienceCards_19ia8_221>div>p:last-child,._tradeoff_19ia8_237>p:last-child,._reflectionGrid_19ia8_238>div>p:last-child{color:var(--kd-muted);margin:0;font-size:1rem;line-height:1.75}._problemStatement_19ia8_256{max-width:24ch;font-family:var(--portfolio-font-display,Georgia, "Times New Roman", serif);letter-spacing:-.045em;text-wrap:balance;border:0;margin:clamp(5rem,10vw,9rem) 0 0;padding:0;font-size:clamp(2.4rem,5vw,5rem);line-height:1.05}._problemStatement_19ia8_256 span{color:var(--kd-coral-dark);font-family:var(--portfolio-font-sans,Arial, Helvetica, sans-serif);letter-spacing:.14em;text-transform:uppercase;margin-bottom:1.2rem;font-size:.7rem;font-style:normal;font-weight:800;display:block}._problemStatement_19ia8_256 em{color:var(--kd-coral-dark);font-style:italic}._research_19ia8_175{background:var(--kd-ink);color:#fffaf4}._research_19ia8_175 ._sectionNumber_19ia8_48,._research_19ia8_175 ._findingValue_19ia8_291,._finalExperience_19ia8_178 ._sectionNumber_19ia8_48{color:#ff8a83}._researchIntro_19ia8_296>p:last-child,._finalIntro_19ia8_297>p:last-child{color:#cfc5be}._findings_19ia8_301{border-top:1px solid #ffffff38;border-bottom:1px solid #ffffff38;grid-template-columns:repeat(4,minmax(0,1fr));margin-top:clamp(4rem,8vw,7rem);display:grid}._finding_19ia8_291{border-right:1px solid #ffffff38;min-height:18rem;padding:2rem clamp(1rem,2.5vw,2rem)}._finding_19ia8_291:first-child{padding-left:0}._finding_19ia8_291:last-child{border-right:0}._finding_19ia8_291 p{margin:0}._findingValue_19ia8_291{font-family:var(--portfolio-font-display,Georgia, "Times New Roman", serif);letter-spacing:-.05em;font-size:clamp(3rem,5vw,5.5rem);line-height:1}._findingLabel_19ia8_334{color:#fffaf4;font-size:.96rem;line-height:1.55;margin-top:1.5rem!important}._findingDetail_19ia8_341{color:#a99d96;font-size:.72rem;line-height:1.5;margin-top:.7rem!important}._chartGrid_19ia8_348{grid-template-columns:repeat(2,minmax(0,1fr));gap:1.2rem;margin-top:clamp(4rem,8vw,7rem);display:grid}._chartGrid_19ia8_348 figure{min-height:25rem;color:var(--kd-ink);background:#fffdf9;align-content:space-between;margin:0;padding:clamp(1rem,3vw,2rem);display:grid}._chartGrid_19ia8_348 img{object-fit:contain;width:auto;max-width:100%;height:auto;max-height:21rem;margin:auto;display:block}._chartGrid_19ia8_348 figcaption,._rejectedDirection_19ia8_376 figcaption{color:#786e69;letter-spacing:.08em;text-transform:uppercase;margin-top:1.2rem;font-size:.68rem;font-weight:800;line-height:1.5}._reframe_19ia8_386{border-left:2px solid var(--kd-coral);max-width:58rem;margin:clamp(5rem,10vw,9rem) 0 0 auto;padding-left:clamp(1.5rem,5vw,5rem)}._reframe_19ia8_386 p{color:#ff8a83;letter-spacing:.14em;text-transform:uppercase;margin:0 0 1rem;font-size:.7rem;font-weight:800}._reframe_19ia8_386 h3{font-family:var(--portfolio-font-display,Georgia, "Times New Roman", serif);letter-spacing:-.045em;text-wrap:balance;margin:0;font-size:clamp(2.3rem,4.5vw,4.8rem);font-weight:400;line-height:1.05}._setback_19ia8_176{background:var(--kd-paper-deep)}._rejectedDirection_19ia8_376{grid-template-columns:minmax(12rem,.65fr) minmax(12rem,.65fr) minmax(18rem,1fr);align-items:center;gap:clamp(1.5rem,4vw,4rem);margin-top:clamp(4rem,8vw,7rem);display:grid}._rejectedDirection_19ia8_376 figure{justify-items:center;margin:0;display:grid}._rejectedDirection_19ia8_376 img{filter:drop-shadow(0 1.5rem 1.8rem #372a2729);width:auto;max-width:100%;height:auto;max-height:27.5rem;display:block}._tradeoff_19ia8_237{background:var(--kd-paper);border-top:3px solid var(--kd-coral);padding:clamp(2rem,4vw,4rem)}._pivot_19ia8_445{background:var(--kd-coral-dark);color:#fffaf4;font-family:var(--portfolio-font-display,Georgia, "Times New Roman", serif);letter-spacing:-.035em;grid-template-columns:.3fr 1.7fr;align-items:start;gap:2rem;margin-top:clamp(4rem,8vw,7rem);padding:clamp(2rem,5vw,4rem);font-size:clamp(1.8rem,3.5vw,3.5rem);line-height:1.12;display:grid}._pivot_19ia8_445 span{font-family:var(--portfolio-font-sans,Arial, Helvetica, sans-serif);letter-spacing:.12em;text-transform:uppercase;padding-top:.45rem;font-size:.68rem;font-weight:800}._decisions_19ia8_177{background:var(--kd-paper)}._decision_19ia8_49{border-top:1px solid #221c1b2e;grid-template-columns:minmax(18rem,.9fr) minmax(26rem,1.1fr);align-items:center;gap:clamp(3rem,8vw,8rem);margin-top:clamp(7rem,13vw,12rem);padding-top:clamp(3rem,6vw,5rem);display:grid}._decisionReverse_19ia8_483 ._decisionCopy_19ia8_483{grid-area:1/2}._decisionReverse_19ia8_483 ._screenPair_19ia8_488{grid-area:1/1}._decisionCopy_19ia8_483 h3{font-family:var(--portfolio-font-display,Georgia, "Times New Roman", serif);letter-spacing:-.05em;text-wrap:balance;margin:1rem 0 1.5rem;font-size:clamp(2.5rem,4.5vw,4.7rem);font-weight:400;line-height:1.02}._decisionCopy_19ia8_483>p:not(._decisionNumber_19ia8_49){color:var(--kd-muted);text-wrap:pretty;margin:0;font-size:clamp(1rem,1.2vw,1.08rem);line-height:1.8}._decisionCopy_19ia8_483 ._designReason_19ia8_511{border-top:1px solid #221c1b29;padding-top:1.8rem;margin-top:1.8rem!important}._designReason_19ia8_511 strong{color:var(--kd-ink)}._screenPair_19ia8_488{background:var(--kd-paper-deep);grid-template-columns:repeat(2,minmax(0,1fr));align-items:end;gap:clamp(1rem,3vw,2.5rem);padding:clamp(1.5rem,4vw,4rem);display:grid}._screenPair_19ia8_488 figure{justify-items:center;margin:0;display:grid}._screenPair_19ia8_488 span{color:#7c706b;letter-spacing:.1em;text-transform:uppercase;justify-self:start;margin-bottom:1rem;font-size:.66rem;font-weight:800}._screenPair_19ia8_488 img{filter:drop-shadow(0 1.4rem 1.5rem #41312d29);width:auto;max-width:100%;height:auto;max-height:26rem;display:block}._finalExperience_19ia8_178{color:#fffaf4;background:#3a2421}._finalFlow_19ia8_560{grid-template-columns:repeat(3,minmax(0,1fr));gap:clamp(1rem,3vw,2.5rem);margin-top:clamp(5rem,9vw,8rem);display:grid}._finalFlow_19ia8_560 figure{grid-template-rows:auto 1fr;margin:0;display:grid}._finalPhone_19ia8_573{background:var(--kd-coral);place-items:center;min-height:34rem;padding:clamp(2rem,4vw,4rem) 1.2rem;display:grid}._finalFlow_19ia8_560 figure:nth-child(2) ._finalPhone_19ia8_573{background:#f5c4bf}._finalFlow_19ia8_560 figure:nth-child(3) ._finalPhone_19ia8_573{background:#efe4d8}._finalPhone_19ia8_573 img{filter:drop-shadow(0 1.5rem 1.4rem #24161440);width:auto;max-width:100%;height:auto;max-height:26rem;display:block}._finalFlow_19ia8_560 figcaption{color:#cfc5be;align-content:start;gap:.6rem;padding:1.5rem 0;font-size:.92rem;line-height:1.6;display:grid}._finalFlow_19ia8_560 figcaption span{color:#ff8a83;letter-spacing:.1em;font-size:.68rem;font-weight:800}._finalFlow_19ia8_560 figcaption strong{color:#fffaf4;font-family:var(--portfolio-font-display,Georgia, "Times New Roman", serif);letter-spacing:-.035em;font-size:clamp(1.7rem,2.8vw,2.6rem);font-weight:400;line-height:1}._outcome_19ia8_179{background:var(--kd-coral-pale)}._outcomeGrid_19ia8_628{border-top:1px solid #221c1b33;border-bottom:1px solid #221c1b33;grid-template-columns:repeat(3,minmax(0,1fr));margin-top:clamp(4rem,8vw,7rem);display:grid}._outcomeGrid_19ia8_628>div{border-right:1px solid #221c1b33;min-height:18rem;padding:2rem clamp(1rem,3vw,2.5rem)}._outcomeGrid_19ia8_628>div:first-child{padding-left:0}._outcomeGrid_19ia8_628>div:last-child{border-right:0}._outcomeGrid_19ia8_628 span{color:var(--kd-coral-dark);letter-spacing:.1em;font-size:.68rem;font-weight:800}._outcomeGrid_19ia8_628 h3{font-family:var(--portfolio-font-display,Georgia, "Times New Roman", serif);letter-spacing:-.035em;margin:4rem 0 1rem;font-size:clamp(1.8rem,3vw,2.8rem);font-weight:400}._outcomeGrid_19ia8_628 p{color:var(--kd-muted);margin:0;line-height:1.7}._reflectionGrid_19ia8_238{grid-template-columns:minmax(0,1.2fr) minmax(18rem,.8fr);align-items:start;gap:clamp(2rem,8vw,8rem);margin-top:clamp(5rem,9vw,8rem);display:grid}._nextValidation_19ia8_679{background:var(--kd-paper);padding:clamp(2rem,4vw,3.5rem)}._nextValidation_19ia8_679 ul{gap:0;margin:1.5rem 0 0;padding:0;list-style:none;display:grid}._nextValidation_19ia8_679 li{color:var(--kd-muted);border-bottom:1px solid #221c1b24;padding:1.1rem 0;line-height:1.55}._nextValidation_19ia8_679 li:before{content:"↗";color:var(--kd-coral-dark);margin-right:.7rem;font-weight:800}@media (max-width:980px){._findings_19ia8_301{grid-template-columns:repeat(2,minmax(0,1fr))}._finding_19ia8_291:nth-child(2){border-right:0}._finding_19ia8_291:nth-child(-n+2){border-bottom:1px solid #ffffff38}._finding_19ia8_291:nth-child(3){padding-left:0}._rejectedDirection_19ia8_376{grid-template-columns:repeat(2,minmax(0,1fr))}._tradeoff_19ia8_237{grid-column:1/-1}._decision_19ia8_49{grid-template-columns:1fr}._decisionReverse_19ia8_483 ._decisionCopy_19ia8_483,._decisionReverse_19ia8_483 ._screenPair_19ia8_488{grid-area:auto/1}._decisionReverse_19ia8_483 ._decisionCopy_19ia8_483{grid-row:1}._finalPhone_19ia8_573{min-height:29rem}}@media (max-width:760px){._heroShell_19ia8_23,._contentShell_19ia8_24{padding-inline:1.25rem}._hero_19ia8_23{grid-template-columns:1fr;min-height:0}._hero_19ia8_23 h1{max-width:9ch;font-size:clamp(3.2rem,15vw,5.2rem);line-height:.97}._projectMeta_19ia8_103,._sectionIntro_19ia8_187,._audienceCards_19ia8_221,._chartGrid_19ia8_348,._pivot_19ia8_445,._reflectionGrid_19ia8_238{grid-template-columns:1fr}._sectionIntro_19ia8_187 ._sectionNumber_19ia8_48,._sectionIntro_19ia8_187 h2,._sectionIntro_19ia8_187>p:last-child{grid-column:1}._sectionIntro_19ia8_187 h2{margin-top:1.5rem;font-size:clamp(2.75rem,13vw,4.8rem)}._audienceCards_19ia8_221{margin-left:0}._audienceCards_19ia8_221>div{min-height:0}._findings_19ia8_301,._outcomeGrid_19ia8_628{grid-template-columns:1fr}._finding_19ia8_291,._finding_19ia8_291:first-child,._finding_19ia8_291:nth-child(3),._outcomeGrid_19ia8_628>div,._outcomeGrid_19ia8_628>div:first-child{border-bottom:1px solid #ffffff38;border-right:0;min-height:0;padding:2rem 0}._finding_19ia8_291:last-child,._outcomeGrid_19ia8_628>div:last-child{border-bottom:0}._chartGrid_19ia8_348 figure{min-height:0}._rejectedDirection_19ia8_376{grid-template-columns:repeat(2,minmax(0,1fr));gap:1rem}._rejectedDirection_19ia8_376 figcaption{font-size:.58rem}._pivot_19ia8_445{gap:1rem}._screenPair_19ia8_488{padding:1.2rem}._finalFlow_19ia8_560{grid-template-columns:1fr;gap:3rem}._finalPhone_19ia8_573{min-height:0}._outcomeGrid_19ia8_628>div{border-color:#221c1b33}._outcomeGrid_19ia8_628 h3{margin-top:2rem}}@media (max-width:430px){._rejectedDirection_19ia8_376{grid-template-columns:1fr}._tradeoff_19ia8_237{grid-column:1}._screenPair_19ia8_488{gap:.7rem}._screenPair_19ia8_488 span{font-size:.56rem}}@media (prefers-reduced-motion:no-preference){._audienceCards_19ia8_221,._finding_19ia8_291,._reframe_19ia8_386,._rejectedDirection_19ia8_376,._decision_19ia8_49,._finalFlow_19ia8_560 figure,._outcomeGrid_19ia8_628{animation:.7s ease-out both _kd-enter_19ia8_1;animation-timeline:view();animation-range:entry 7% cover 27%}@keyframes _kd-enter_19ia8_1{0%{opacity:0;transform:translateY(1.5rem)}to{opacity:1;transform:translateY(0)}}}._sectionIntro_19ia8_187+*{margin-top:var(--portfolio-space-major)}@media (max-width:760px){._hero_19ia8_23 h1{max-width:14ch;font-size:clamp(2.7rem,12vw,3.65rem)}._sectionIntro_19ia8_187 h2{max-width:18ch;font-size:clamp(2.1rem,9.5vw,3rem)}}